The Autopilot Strategy is why average exists. In other words, throwing the same solution at different problems is unlikely to generate prolific results. But don’t worry, there is another way—we know that great strategies require a fresh eye and an alert mind. Every day we examine and re-examine the product or service, brand and target audience. And every day we discover something useful, insightful and new.
Can you see the consumer? Do you know your audience? Or do you simply rely on data from last year? Research involves leaving the comfort zone and banishing the idea that customers always behave the same way, in the way you expect. Good research takes time, but must also be timely. We use traditional and modern methodologies for primary and secondary research for a clear and accurate view of the market. When we have the facts, we can create a strong marketing plan.
If a campaign launches in the forest and the target audience is not around, does it make an impression? No. There’s a time and place for everything, and smart communications should be paired with strategic media placements. If the medium is the message, then the medium should carry your objective and support your goals. With market data and logic, we determine a media plan that is cost-effective and easily reaches your target audience to deliver a strong, cohesive message both online and offline.