The right content management system (CMS, the back-end programming/software that allows you to virtually change anything on your website by yourself) can turn even the most mundane people into master webmasters. From simple text editing to full-on digital asset management, we can truly have full control right on our mouse pad.
It’s a question Dr. Seuss just might have asked. After all, from his fertile mind came the Elephant-Bird, Fizza-ma-Wizza-ma-Dill and countless other creative creatures, all previously unheard of and wildly successful.
Thinking like Dr. Seuss pays off here, particularly for those bound to the strategy of yellow pages, print, billboards, repeat. Print pays off time and again, and yet the Internet continues to be the fastest-growing ad medium, projected to encompass nearly 25% of ad spending by next year. In fact, some researchers predict digital ad spending will be more than the combined total spent on magazines and newspapers by 2015.
Needless to say, we get very pumped when we partner with clients who have great vision. Our team recently produced two videos for Pekin Insurance you need to check out. These videos are designed to appear on Youtube and on their website exclusively… communicating problem solving policies and insurance options.