• Does Anyone Remember Your Brand? But it's not enough to think, it's what we think about, it's how we think. The unthinking route is easy and well-trampled. Thinking on autopilot is the same-old, it's exactly what you would expect. The way we think gets your audience to sit up and take notice; we inspire your audience to think about your brand.
    • We Are Always Thinking... The process of creating is similar to architecture. We test for potential weak spots and plan for the many variables that can negatively affect your brand. We start with knowledge as a foundation and we build with ingenuity reinforced with imagination. All elements work together harmoniously to create strategically oriented, memorable and brilliantly executed marketing messages.
    • Nothing Hits Home Like Measured Results. We aim to employ smart communications that actually work. Evaluation gives a reference point to measure attitudes, inquiries, recall and more. When the tiniest alterations cause major changes in consumer behavior, it's important to know when, where, what, how and why.

    • Rx for Growth: Healthcare + Social Media

      Think shopping is the only thing the internet is good for? Think again – looking for health info stays in the top 3 every time. People want to find healthcare info easily, a la Mayo Clinic. When Facebook members got the ability to specify organ donor status, registration went up 21-fold – and now Facebook’s considering a healthcare presence. What does it mean to you?

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    • 4 Biggest Brand Train Wrecks

      There’s something to be said for reinvention. For keeping it fresh. The challenge, at the same time, is keeping it real – and relevant. Therein lies the rub. And there, it’s easy to lay a big fat egg. To avoid it? Hear your market, listen to your customers and live your values. Major brands, sadly, tend to be some of the best examples of the worst.

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    • Have you fed your Hummingbird lately?

      SEO programs are becoming a critical component to successful web content.  By not understanding Google’s latest algorithm update, Hummingbird, you can significantly impede your web presence.  Recently, McDaniel’s presented at the annual ISHMPR Healthcare Marketing Conference and helped dissect and navigate the best way to feed your Hummingbird.

       

       

       

       
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