More than a buzzphrase, “buzz marketing” first took flight a handful of years ago and is already being taken to new heights. The idea is simple: Leveraging word-of-mouth to drive traffic and increase sales. The executions are where things get interesting, and where any brand can find inspiration...
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Today’s consumers are more mobile than ever before, and thus more apt to change how they get their information. They’re seeking stimulation and experiences that let them live the moment – thus the increasing popularity of video-centric social media sites like Periscope and Snapchat. Are you where they are?
We produced a series of videos to promote Galena/Jo Daviess County, including this step back in time to 1832 at the Apple River Fort Historic Site. This video shows the sights and sounds available to visitors at this living history attraction, as demonstrated by three historical actors. You’ll want to shoot the black powder rifle yourself!